Finance
OnePlus 6T smartphone sold out at around half of T-Mobile stores in US
OnePlus
- Two weeks after launching, the OnePlus 6T smartphone
has been selling out in about half of the T-Mobile stores
nationwide due to high demand. - That’s impressive considering that OnePlus phones have only
just become available to buy from a carrier, where most Americans
buy their smartphones. - The OnePlus 6T is also competing against more popular
smartphones from Apple and Samsung.
The OnePlus
6T smartphone from the small smartphone maker OnePlus has
been selling out in around half of T-Mobile stores nationwide
since its release two weeks ago on November 1, a source familiar
with the matter told Business Insider.
Notably, the OnePlus 6T is the first phone from OnePlus to be
sold by a US carrier. For many T-Mobile customers, especially
those who don’t read tech news, the OnePlus 6T could be the first
OnePlus phone they lay eyes on.
While it’s not clear how many OnePlus 6T smartphones the company
has sold so far, it’s an impressive feat for a phone and phone
maker that relatively few in the US know about, at least when you
compare the OnePlus’ popularity to Apple and Samsung phones. The
company previously said that it sold 86% more OnePlus 6Ts
during the first day of sales than it did with the previous
model, the OnePlus 6, on its first day of sales.
With that in mind, OnePlus 6T sales seem poised to surpass those
of the previous OnePlus 6. The company reported earlier this year
that it had
sold one million of the previous OnePlus 6 phones in the
month after launch. That’s significantly less than the number of
phones Apple and Samsung will sell in a month, but it was
nonetheless an important milestone for a small company like
OnePlus.
OnePlus has grown in popularity in the US despite the fact that
its previous smartphones have not been sold in carrier stores,
where most Americans buy their smartphones. A phone — or an
entire phone maker for that matter — can often go by unnoticed if
it isn’t sold in a carrier’s store in the US, no matter how much
press it gets.
Antonio Villas-Boas/Business
Insider
Before striking an exclusive partnership with T-Mobile for the
retail rollout of the latest OnePlus 6T, OnePlus phones were only
available from the company’s website and occasional, temporary
popup store locations in the US. Despite the previous
unavailability of OnePlus devices at carrier stores, OnePlus fans
would often
line up outside of OnePlus popup stores to buy the new
model.
When the OnePlus 6T were first made available at T-Mobile, the
T-Mobile flagship store in Times Square in New York City saw a
longer line than it did for the new iPhones.
Antonio Villas-Boas/Business
Insider
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