Instagram influencer travels the world to sleep in luxury hotels

From travel and food bloggers to Instagram models and fashion figures, influencers have seemingly taken over the globe in almost every respect.

But London native Alex Shannon — better known as @FollowTheNap on Instagram— found a gap in the market, and he’s been making himself comfortable there ever since.

Shannon is the first ever “sleep influencer” to amass a significant following on the internet. The 35-year-old jet sets around the world to sleep in some of the most luxurious hotel suites money can buy.

Through his gorgeous, staged photos and tongue-in-cheek captions that “kind of poke fun at the whole influencer thing itself,” Shannon has amassed an Instagram following of more than 19,000. He told Insider about his favorite destinations, the ins and outs of his sleep influencer lifestyle, and what’s to come from @FollowTheNap.