How the ideal face of makeup has changed over the last 100 years

Just as fashion trends come and go, makeup fads are constantly evolving. And over the past 100 years, society has changed its notion of what the ideal face of makeup looks like.

In the early 1900s, for example, lips were the focal point of the face, and were often lined in sharp shapes. But by the 1950s, it became more common for women to wear rounded pouts in bright-red shades. Similarly, popular eye makeup has changed drastically; minimal colors were worn in the ’30s, and pastel eye shadow was popular in the ’80s.

From the early 1900s through to 2019, here’s a look back at what the ideal face of makeup has looked like over the past 100 years.