Couple took engagement photos at Target and they’re going viral

Aaron Anthony Damron and Tony DiPasqua love Target — and each other. So they decided to celebrate both with an engagement photoshoot at their favorite store.

Their retail-inspired photoshoot is now going viral on Facebook, as Target fans around the world applaud their creative choice of locale. Damron’s post has been shared over 4,600 times and garnered over 2,600 comments.

“Engagement photos should be a celebration of who you are as a couple, and they wanted images that allowed them to be themselves,” their photographer, Erica Whiting, told INSIDER. “I think that’s what really shines through and makes these images work.”

The aisles of Target made for a romantic backdrop.

The couple also incorporated some of Target’s wedding-themed paraphernalia.

To achieve genuine photos, Whiting says authenticity matters more than any particular location.

“I believe photographs should tell a story about people’s lives and there is no such thing as an unconventional setting,” she said. “If the photograph captures your personality and memories and successfully tells your story — then any setting can be ‘conventional.'”