Apple hits record high after announcing new iPhone unveiling September 12

Get the most out of your iPhone X.Tomohiro Ohsumi/Getty Images

• Apple will unveil its new iPhone at an event on September 12.
• Shares hit a record high following the news.
• The tech giant is the first publicly traded US company with a market cap of more than $1 trillion.
• Watch Apple trade in real-time here.

Apple shares hit a record high of $228.26 on Thursday after the tech giant announced it will unveil its new iPhone at an event next month in California. They have pared their gains and now trade up 1.65% at $226.67 apiece.

The smartphone maker has sent out invitations for its next-generation iPhone unveiling on September 12. This year, Apple is expected to launch three news smartphone models that are likely to sport the iPhone X’s edge-to-edge screen design, complete with the infamous “notch” for the Face ID selfie camera. The company could also reveal other products such as an updated iPad Pro and the next version of its AirPods.

Today’s gains came after the company confirmed Wednesday that it has bought a startup that focused on making lenses for smart glasses, suggesting the company is on its way to create a wearable device that would superimpose digital information on the real world, according to Reuters.

Earlier this month, the mega-cap tech giant became the first publicly traded US company with a market cap of more than $1 trillion after it delivered strong second-quarter earnings. Adjusted for splits, Apple shares have roared nearly 40,000% since going public in 1980, according to Bloomberg.

Shares of Apple are up 31% since the start of this year.

Ethel Jiang/Business Insider