Allbirds and Just Water collaborate on shoes for wildfire relief

For brands, a B Corp title is more than just a label — it’s a commitment to creating a better business by prioritizing a purpose (whether it be social, environmental, or otherwise) greater than profit alone. It’s only natural, then, that these companies often use their platforms to respond to broader issues.

Allbirds is one of our favorite B Corps — not only does it have a great mission as a brand dedicated to sustainability in fashion, it also makes really comfortable shoes. In the wake of the devastating wildfires in the Amazon, Allbirds paired up with Just Water, an environmentally responsible bottled-water brand (founded by Will and Jaden Smith), to launch two limited-edition styles. The collaboration boasts two fun colorways on the classic Tree Toppers and Tree Runners, and 100% of the proceeds from the collaboration will go to the Amazon Forest Fund (started by Allbirds investor Leonardo DiCaprio) to support wildfire relief.

The styles

The Allbirds and Just Water styles celebrate the similarities between the shoe and water brand. You’ll find limited-edition colorways of the Tree Topper and Tree Runner, in both men’s and women’s sizes.

The Just Runners cost $95, while the Just Toppers are $115. Both feature Just Water’s signature blue in the accents.

Both the toppers and runners come with a three-piece lace kit, with colors inspired by Just Water’s infused water flavors. Additionally, you’ll find a small water droplet on the back tabs of each shoe, a sweet nod to Just Water’s role in the collaboration.

These limited-edition styles won’t cost you any more than a regular pair would, but they will go towards a great cause. If you want to make a purchase you can feel good about, we’d recommend checking these out now.

Shop the Allbirds x Just Water collection here