Finance
Acura ELS Studio 3D is Business Insider’s Car Audio System of the Year
- Acura‘s
ELS Studio 3D audio system is the latest iteration of a
partnership with Panasonic since 2004. - The system delivers professional-level sound worthy of a
recording studio. - Acura ELS Studio 3D beat out four other superb systems.
Business Insider just named its
2018 Car of the Year: the Kia Stinger.
Now it’s time for Car Audio System of the Year.
In 2016
Bowers & Wilkins took the Audio prize. In 2017
Bose was the big winner.
As in the two previous years, we started with five contenders:
- Burmester
- Bang & Olufsen 3D
- ELS Studio 3D
- Harman Kardon
- Tesla Audio
As Business Insider’s car audiophile, I did most of the testing,
but I debated my assessments with senior reporter Ben Zhang and
deputy executive editor Cadie Thompson.
We don’t have a scientific process, or even an elaborate
methodology for this award. As was the case in 2017, however, we
did review close to 70 vehicles in 2018, which exposed us to a
wide variety of audio systems.
We tend to pick out what some setups do better than others,
though most car audio these days is excellent. The old AM/FM,
two-speaker arrangements of yesteryear are of course long gone.
And even the most basic vehicles frequently offer Bluetooth
integration, AUX ports, satellite radio, and multi-speaker
soundstages, complete with powerful amplifiers, carefully tuned
speakers, and subwoofers.
The market is separated into three tiers: fairly basic systems;
premium systems; and super-premium, high-end systems. These
upmarket systems are often an option on luxury vehicles, and at
times a pricey one. But in our view, they’re well worth
considering.
When listening to music in your car, you’re likely to be surfing
media: terrestrial radio, satellite radio, CDs, MP3s, Bluetooth
streaming, and streaming audio services such as Pandora, Spotify,
or Tidal.
You may also be using USB inputs or an aux jack, so the quality
of your source audio will vary. This year again I found that the
aux jack gave me the best modern audio, although some experts
maintain that the USB port is better and that using a CD player,
if available, still offers the finest sound.
The big winner
I sampled the Acura ELS Studio 3D system in the
all-new 2019 Acura RDX, and I was monumentally impressed.
It comes in two versions. The 3D specification taps a 710-watt
amplifier and includes four specialized overhead speakers to go
along with 14 others throughout an Acura vehicle. The “base”
system has 550 watts and 12 speakers.
According the Acura and ELS parent Panasonic — who jointly
launched the system in early 2018 — the 3D configuration was
tuned by “eight-time Grammy-winning producer and engineer Elliot
Scheiner,” who has worked with some of the biggest names in
music, including the Eagles, Eric Clapton, Steely Dan, and the
Foo Fighters.
In the two years we’ve been handing out the Audio System of the
Year, I’ve highlighted the exquisite nature of Bowers &
Wilkins, whose system won in 2016, and the admirable consistency
of Bose, last year’s victor.
What struck me about the ELS Studio 3D is, understandably, the
professional aspect. Scheiner has been involved since 2004, and
in an interview he told me that the goal with ELS was always to
get “studio sound in the car.” What that means is audio accuracy.
That differs from, say, the sort raptures that Bowers &
Wilkins and Burmester deliver. It also isn’t the same as
consistency across musical genres, which I’ve admired in Bose.
Instead, the ELS Studio 3D sounds incredibly real. It doesn’t
sound like you’re listening to a raw studio mix. But it creates a
rich analog impression for music coming from digital sources.
It’s the kind of audio system that musicians appreciate because
it can max out a mix, showcasing the skills of the players and
singers as well as the engineers. More than any other car-audio
system, it proves music is a team sport.
In terms of the specifics, there isn’t quite as much sparkle on
highs as I’ve enjoyed with other premium systems, and the bass is
less broad than what I’m used to from Bose and Harman Kardon. The
midranges are expansive, and in the Acura RDX the soundstage
truly was 3D, an envelope of music. My overall impression was
that ELS Studio 3D is a real thinking person’s system. Whether it
was Zeppelin or the magical phrasings of Melody Gardot, the sound
was serious and beautiful.
The runner-up
Tesla designed its own audio system, and in both the Model X SUV
and the new Model 3 sedan I’ve found it to be consistently
impressive. It’s a secret weapon for Tesla, and further proof the
company wants to design and oversee as much of the vehicle
experience as possible.
While it lacks the jaw-dropping capabilities of Burmester, the
Harman-developed Revel Ultima setup found in Lincoln vehicles,
and Bowers & Wilkins’ deep audiophile credibility, Tesla
audio makes compressed, streamed music sound wonderful. In my
testing, the system has also been quite well tuned to the airy,
open, minimalist interiors of Tesla’s vehicles.
The remaining three systems are stunning. You aren’t going to be
disappointed in any way. Burmester, in particular, has shown me a
steady talent for creating warm, concert-hall-like euphony,
befitting the Mercedes-Benz automobiles in which I’ve encountered
the system.
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