17 brands Gen Zs avoid, but millennials loved

When hitting the mall, millennials leaned towards preppy brands like Abercrombie and Ralph Lauren.

But today’s teens are all about streetwear, athleisure, and fast fashion — Nike, Adidas, and Forever 21 dominate the Gen Z shopping cart.

Using insights from asset management firm Piper Jaffray’s semi-annual Taking Stock With Teens survey and Bobby Calise, VP of brand tracking at the youth insights firm Ypulse, Business Insider curated a list of 17 companies that millennials adored as teens — but that today’s kids tend to avoid.

Here are the 17 brands, which include footwear, apparel, technology, and beverages: