After Roe’s reversal, founders of women’s health startups prepare for battle

Advocates and organizers had been preparing for Roe v. Wade to be overturned since the U.S. Supreme Court draft decision leaked in early May. But Nadya Okamoto, co-founder of period care company August, still felt heartbroken when the decision became official in late June.

“One of the things that always made me passionate about policy and legislative action was that it always felt so permanent,” she told TechCrunch. “For Roe to be rolled back went against many of the beliefs I had about change and social progress.”

Activists like Okamoto are now on the front lines of once again protesting for an individual’s right to an abortion. As a startup founder, Okamoto said she’s ready to use her platform and position to help educate and influence others — and she’s not alone.

Many women founders running reproductive health companies are taking battle stances as the U.S. slips into a reality worse than what existed pre-Roe. Come November, 26 states face a near-total abortion ban.

The decision to reverse Roe also paves the way for the erosion of other rights, such as those that gave the right to interracial and gay marriage.

For this reason, TechCrunch conducted another vibe check, this time with the women founders taking themselves and their companies to the front lines of the fight for abortion. Okamoto and some of the others admit they never thought they would see themselves here; at the same time, it feels as if they’ve been preparing their whole life to take up this fight.

“It’s a privilege to have a platform,” Okamoto said. “That privilege should be reconciled by using said platform to do something important.”