Mike Shields

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Technology6 years ago

Viacom wants to license its TV ad targeting tech to the entire industry — and it’s starting with Fox

Viacom CEO Bob Bakish Koki Nagahama/Getty Images Viacom is licensing its data-driven ad product Vantage to Fox. The media giant says it has invested in proprietary...
Technology6 years ago

Jeffrey Katzenberg and Meg Whitman have raised $1 billion for a new mobile video startup — and there’s a whole bunch of reasons to believe it’s going to be a flop

REUTERS/Lucas Jackson Jeffrey Katzenberg and Meg Whitman have raised $1 billion for a new mobile video startup that promises to yield a brand new form of...
Technology6 years ago

A bunch of major brands are doomed unless they figure out voice quickly, says a new report

A whole bunch of brands better find their voice quickly — or risk getting wiped off the map. That’s the dire assessment of a new report...
Technology6 years ago

Why activist group Sleeping Giants hasn’t gone after CBS and Les Moonves

LA County prosecutors have declined to press charges against CBS CEO Les Moonves (pictured in September), stemming from an allegation that he sexually assaulted a woman...
Technology6 years ago

Google may finally be bringing some order to the messy world of influencer marketing thanks to a forgotten acquisition

Jif paid for this YouTube video YouTube Google’s CEO Sundar Pichai last week talked up FameBit — an under-the-radar influencer platform the company purchased in 2016....
Technology6 years ago

Advertisers are not boycotting CBS after Les Moonves allegations

CBS CEO Les Moonves at Business Insider Ignition 2015 Michael Seto/Business Insider Don’t expect an ad boycott of CBS any time soon — despite recently-reported sexual...
Technology6 years ago

Amazon could shake up media business, with insiders trying to predict its moves

Photo by Drew Angerer/Getty Images As the media industry goes through a massive realignment driven by multiple mergers, Amazon looms in the background. Some industry insiders...
Technology6 years ago

BuzzFeed is still launching new social brands

BuzzFeed’s new travel brand Bring Me BuzzFeed Like most digital publishers, BuzzFeed has had to grapple with Facebook’s recent algorithm change, which has made it harder...

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The Televisor

Mike Shields

Stories By Mike Shields

Viacom wants to license its TV ad targeting tech to the entire industry — and it’s starting with Fox

Jeffrey Katzenberg and Meg Whitman have raised $1 billion for a new mobile video startup — and there’s a whole bunch of reasons to believe it’s going to be a flop

A bunch of major brands are doomed unless they figure out voice quickly, says a new report

Why activist group Sleeping Giants hasn’t gone after CBS and Les Moonves

Google may finally be bringing some order to the messy world of influencer marketing thanks to a forgotten acquisition

Advertisers are not boycotting CBS after Les Moonves allegations

Amazon could shake up media business, with insiders trying to predict its moves

BuzzFeed is still launching new social brands

Should you buy the 2024 Kindle Paperwhite Signature Edition?

Mars is littered with junk. Historians want to save it.

‘The Wild Robot’ and ‘Flow’ are quietly revolutionary climate change films

Review: Is the $499 Bose Smart Soundbar worth it?

CES 2025 preview: What to expect

Black Friday Ninja deals: Ninja Slushi in stock, plus the Creami and air fryers on sale

Intel’s 20-year-old AI ethicist, who graduated high school at 11, discusses the future

Yoto Player review: This screen-free speaker keeps kids entertained and engaged

‘A Complete Unknown’ review: Timothée Chalamet infuriates as Bob Dylan

Bluesky can learn from Twitter’s early mistakes

Should you buy the 2024 Kindle Paperwhite Signature Edition?

Mars is littered with junk. Historians want to save it.

‘The Wild Robot’ and ‘Flow’ are quietly revolutionary climate change films

Review: Is the $499 Bose Smart Soundbar worth it?

CES 2025 preview: What to expect