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Mike Shields

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The Televisor is an online, multi-platform news and media source. We are the go-to source for business, tech, digital culture and entrepreneurial content.

Technology6 years ago

Amazon is building its own ad tech for OTT

Jeff Bezos, chief executive officer of Amazon, arrives for the third day of the annual Allen & Company Sun Valley Conference, July 13, 2017 in Sun...
Technology6 years ago

Investors are pumping money into TV measurement startups

Flickr / Keirsten Marie The analytics startup iSpot.tv has raised $30 million in Series C funding. The company is one of a handful of firms promising...
Technology6 years ago

‘NYPD Blue’ sparked big change in TV: bad words, anti-heroes, and nudity

ABC 25 years ago, ABC premiered a cop show called “NYPD Blue,” and a bunch of advertisers, TV stations, and pro-family groups freaked out. That’s because...
Technology6 years ago

Amazon wants to partner with networks on a pilot program to sell ads for top Fire TV apps

NBC Amazon is working on a pilot program to sell ads for top Fire TV apps. And it wants to partner with the biggest broadcast and...
Technology6 years ago

Ad execs are deeply skeptical that TV measurement will ever catch up to digital — putting comScore and Nielsen on notice and billions on the line

Wikimedia Commons The beleaguered media research firm ComScore is trying to mount a challenge against incumbent Nielsen with a string of major hires and product announcements....
Technology6 years ago

Inside NBCUniversal’s high-stakes experiment with TV ads

Shutterstock NBCUniversal is trying to prove TV advertising can match the targeting, precision, and speed common to digital advertising. So it teamed up with the crafts...
Technology6 years ago

Amazon is still a minor player in video advertising

Chip Somodevilla / Getty Images Amazon is launching a free, ad-supported app for its Fire TV devices, according to The Information. But the app is unlikely...
Technology6 years ago

Publishers are using content to sell products

Tia Mowry’s Facebook Watch show Facebook Publishers are increasingly making money from including commerce links in their editorial posts — and taking a cut of any...
Technology6 years ago

The ad tech firm 4C has deals with all the biggest media companies

“Avengers: Age of Ultron” The ad tech/social analytics startup 4C has been inking deals with a string of huge ad players, ranging from NBCUniversal to Facebook...
Technology6 years ago

An ad tech firm has a plan to help advertisers not burn so much time and money on branded content

Flickr/Bob Dass The ad tech firm TripleLift has a new product designed to make it easier for advertisers to run branded content at scale. TripleLift’s ContentDial...

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