Walmart has a new affordable line of 4K TVs — a 65-inch is under $500

This week’s 4K TV news is finally something that everyone can be involved in. Ceilings covered in massive curved OLEDs from LG is cool, but CES tech isn’t exactly available to the average consumer.

There’s a new TV brand in town and its goal is give people the magic of 4K without breaking the bank. Just launched mid-May of 2019, Walmart-exclusive brand ONN has already posed itself as a main competitor to other budget brands like RCA, TCL, and Sceptre.

To celebrate the launch, most models are on sale, and all are available with free shipping or same-day pick up. For less than $500, you can enjoy plasma-like deep blacks, UHD contrast, and clear, immersive imagery — on a 65-inch screen, no less. They’re not smart TVs, but grabbing a Fire TV Stick 4K can fix that.

Here are your options:

Keep in mind that it’s a budget line of TVs — you can’t be expecting $4,000 Sony OLED quality when you paid $400. Hardcore videophiles who can immediately spot the difference between HDR and full HD may want to look elsewhere, but someone who just moved and needs an affordable TV should really consider ONN. Everyone deserves to watch in 4K, but first month’s rent plus a security deposit ain’t cheap.

Shop the entire ONN line and take advantage of the launch sale here.