Beyond Meat prices its public offering

Beyond Meat, the meat replacement company whose packages of Beyond Burgers line grocery store aisles across America, has priced its initial public offering.

The company is looking to raise roughly $200 million in the stock sale for its portfolio of burger, chicken and sausage replacements, selling 8.75 million shares of common stock at an upper limit of $21 per share that would value Beyond Meat at more than $1 billion.

The Los Angeles-based company’s public offering should be a nice windfall for the Chicago-based investors DNS Capital, an investment firm managing the private wealth of the Pritzker family, and Cleveland Avenue, founded by former McDonald’s executive Don Thompson; as well as the venture capital firms Kleiner Perkins and Obvious Ventures.

Another winner from the Beyond Meat public offering is the corporate investment arm of Tyson Foods . The meat processor and marketer invested in Beyond Meat back in 2016.

All told, Beyond Meat has raised $122 million from investors, including Obvious Ventures, Kleiner Perkins, Cleveland Avenue, DNS Capital, Tyson Ventures, Bill Gates, S2G Ventures and a whole host of other firms, according to Crunchbase.

While Beyond Meat has increased its revenues steadily — from $16.2 million when it began selling its wares in 2016 to $87.9 million in 2018 — the company is still a loss-generating machine. Its operations were in the red to the tune of $29.9 million in 2018, down from $30.4 million a year earlier.

With the public offering, Beyond Meat becomes the first venture-backed meat replacement company to list its shares, but there are other startups waiting to follow suit. Impossible Burger is another well-financed startup making burger alternatives, as is the current king of animal-free condiments, Just, which is looking at lab-grown meat on its product roadmap.

Supporting all of this investment activity is the potential to carve out a huge chunk of the $270 billion consumers spent on meat in the U.S. in 2017 alone. Globally, consumers bought $1.4 trillion of meat, according to data from Fitch Solutions Macro Research cited by the company.