Hyundai unveils Palisade family SUV to take on Honda, Toyota, and Ford

The 2020 Hyundai Palisade.
Hyundai

• The 2020 Hyundai Palisade family SUV made its world debut at the 2018 LA Auto Show.
• The new mid-size, three-row SUV will take on the Ford Explorer, Toyota Highlander, Honda Pilot, Nissan Pathfinder, Subaru Ascent, and Volkswagen Atlas. 
• The Palisade will be powered by a 3.8 liter, 291 horsepower
  V6 engine mated to an eight-speed automatic transmission.
• The 2020 Hyundai Palisade will reach showrooms in the summer
  of 2019 with a starting price estimated to be in the $30,000
  range. 

Hyundai’s all-out assault on the US market continues with the
introduction of its new flagship Palisade SUV on Wednesday at the
2018 LA Auto Show.

The 2020 Hyundai Palisade, which will reach US showrooms in the
summer of 2019, is set to be the latest entrant in the hotly
contested mid-size, three-row family SUV segment. It’s an area of
the market currently dominated by industry heavyweights such as
the Ford Explorer, Toyota Highlander, Honda
Pilot, and Nissan Pathfinder. Newcomers
like the Volkswagen Atlas and Subaru Ascent have also made a
splash. 

Hyundai

In October, mid-size SUVs accounted for 14.1% of all vehicles
sold in the US, making it the third largest segment in the market
behind only compact SUVs and full-size pickup trucks. 

According to Kelley Blue Book, more than 2.1 million mid-size
SUVs have rolled out of US dealer showroom during the first 10
months of 2018, an increase of 7.1% over the same period last
year. 

The South Korean auto giant believes its new SUV is more than up
to the task. 

Read more: Honda just unveiled a new
all-American SUV to take on Ford, Nissan, and Chevy.

“This new Hyundai SUV is the ultimate family vehicle for
practical, comfortable daily use and memory-making road trips
whenever the appeal of the open road should beckon,” Mike
O’Brien, Hyundai Motor America’s vice president of product,
corporate, and digital planning said in a statement.

The Palisade comes standard with a 3.8 liter, 291 horsepower
naturally aspirated V6 engine mated to an eight-speed automatic
transmission. The 16.3-foot-long SUV will be available in both
two and all-wheel-drive. 

Hyundai

It’s interior is available with Nappa leather, woodgrain trim, a
10.25-inch widescreen center infotainment display, a 12.3-inch
TFT digital instrument display in front of the driver, a head-up
display, a power-operated third-row seat, ventilated second-row
captain’s chairs, and seven USB plugs. 

The Palisades also comes standard with a host of safety tech
including adaptive cruise control, forward collision avoidance
with pedestrian detection, lane keep assist, and rear
cross-traffic avoidance. 

Hyundai has not yet announced official pricing for the Palisade
SUV. However, expect the base, two-wheel-drive model to start
around $30,000.