Allbirds’ new sneaker Tree Topper is most expensive yet

The Allbirds Tree Topper is the company’s newest shoe,
retailing for $115.
Allbirds

• Allbirds
  has released its newest shoe. Called the
  Tree Topper, it’s a high-top sneaker that retails for
  $115.
• The new sneaker is the first to incorporate all of the
  company’s sustainable materials, including its new soles that
  are made out of a foam derived from sugar. It’s also Allbirds’
  most expensive shoe so far.
• This comes after Allbirds scored a $50 million Series C
  investment that
  reportedly valued the company at more than $1
  billion. 

Allbirds, the lovable comfy sneakers made from sustainable
materials, have a new big brother.

Called
the Tree Topper, it’s the largest shoe Allbirds has made yet,
and it has the silhouette of a classic high-top sneaker.

The new sneaker is the first to incorporate all of the company’s
sustainable materials, including its new “Sweetfoam” soles made
out of EVA foam derived from sugar, its proprietary Merino wool
blend, and a stretchy fabric made from eucalyptus tree pulp.

The new sole foam was introduced in
the company’s limited-run flip-flop in August, and the
company estimated that it would roll out to the rest of Allbirds’
line by the end of the year.

“The Tree Topper is a true representation of our approach to
design and sustainability,” Jamie McLellan, Allbirds’ head of
design, said in a prepared statement.

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It’s also the most expensive so far, retailing for $115. All
other Allbirds sneakers, save for the flip-flops, retail at $95.

Allbirds

The new sneaker is less of a
radical evolution of Allbirds’ sneakers, but it does hint at the
company’s future of higher-priced models and doubling down on
sustainability.

The new sneaker release comes about a month after the company
announced a Series C round of financing to the tune of $50
million. Tiger Global Management, T. Rowe Price Investment
Management, and Fidelity Management all contributed to the round,
which valued the company at about $1 billion, according
to the Wall Street Journal.