What you need to know in advertising today

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Turns out, artificial intelligence isn’t just helpful for
powering chatbots and voice assistants.

It may also be able to help brands create emotionally intelligent
ads.

A suite of big name marketers like Microsoft and Gap have started
relying on AI to optimize the content of their ads, tapping into
ad tech startups like Persado to generate personalized ads based
on the language a user is most likely to respond to.

To read more about how brands are using AI to to create
personalized ads for people, click here.

In other news:

One of the world’s most powerful TV executives savaged
Netflix and Amazon’s ‘insatiable greed for
data-gathering.’ Charlotte Moore, the BBC’s director
of content said the streaming giant is motivated by profit,
rather than what’s good for audiences.

A Facebook engineer who quit after attacking its
‘intolerant’ culture wrote a 1,000-word memo revealing some of
the biggest challenges facing the
business. Business Insider obtained a lengthy
memo Brian Amerige wrote saying goodbye to his colleagues.

Speaking of Facebook, Americans are now copying
Russia and making hundreds of fake Facebook accounts to influence
politics. The tech platform has taken down 559
pages and 251 accounts that were part of coordinated campaigns to
influence US politics.

Walmart has cut online video deals with MGM and Eko in a
bid to become an entertainment hub, the Wall Street Journal
reports. First up is a remake of ‘Mr. Mom.’

Vodafone is having second thoughts about taking
programmatic ad-buying in-house, Digiday reports.
The shift comes three months after the advertiser said
it would buy most of its online ads itself.