DC Universe streaming app: How many people are downloading and subscribing

“Titans”
DC
Universe

• According to a Sensor Tower study, the DC Universe
  mobile app has been downloaded by over 140,000 users.
• But just 24% of them have actually paid for a
  subscription.
• The study estimated that in-app subscriptions have
  brought in approximately $185,000.
• The app has performed significantly better on Google
  Play than on the App Store, according to the study.

New analysis from mobile-data insights firm Sensor Tower, provided to Business
Insider, says that the DC Universe app for DC
Entertainment’s new streaming service has been installed by
around 143,000 iOS and Android users —
but just 24% of them have subscribed and paid for the
service. 

DC Universe officially launched on September 15 on
Apple’s App Store, but the app was available for Android users to
download several days earlier via Google Play on September 9. The
study looked at app downloads up to September 19 and the
revenue it brought in until September 26.

READ MORE: A DC Comics exec gave us a rundown
of its upcoming streaming service, and addressed the controversy
over the violent ‘Titans’ trailer

Sensor Tower found that the service’s in-app
subscriptions have brought in approximately $185,000. This means
that, at $7.99 a month after a one-week free trial, over 33,000 —
or 24% — of the service’s app downloads had resulted in paid
subscribers at the time of the study.

A Sensor Tower representative said that, based on
independent research, for most subscription video on demand
services, one-third of users who download the app convert to a
paid subscription. This suggests that DC Universe is tracking
slightly below the average so far.

The chart below shows daily downloads of the app and
revenue brought in from September 9 to September 26.

SensorTower

Sensor Tower also found that the DC Universe app has
performed significantly better on Google Play than on the App
Store. It currently sits at 1,458th out of the top 1,500 apps on
the iPhone in the U.S. and at 1,263rd on the iPad. It ranks 28th
among Google Play’s top free new apps.

Revenue-wise, it ranks 580th on the iPhone and sits at
521st on iPad among all apps. On Google Play, it ranks
281st.

DC Universe is set to launch its first original series,
“Titans,” on October 12.