Conor McGregor’s firm McGregor Sports and Entertainment Ltd posts $400,000 in losses

Conor
McGregor and the branding for his promotional
firm.

Photo
by Mike Lawrie/Getty Images

• Conor McGregor’s firm McGregor Sports and Entertainment Ltd
  posted accumulated losses of €354,708
  ($416,282) at the end of December 2017.
• The losses will not likely affect the UFC fighter, who
  collected an $85 million paycheck after his 10th round loss to
  Floyd Mayweather in a boxing rules bout last year.
• McGregor is in another big-money fight as he challenges
  Khabib Nurmagomedov for the UFC lightweight championship title at
  UFC 229 in October.
• He also has a whiskey business, is expected to launch a
  clothing line, and has many blue-chip sponsors.

Conor McGregor’s firm McGregor Sports and Entertainment Ltd
posted accumulated losses of €354,708 ($416,282) at the end of
December 2017.

The business was incorporated in 2014 as a means of tapping into
McGregor’s earnings when he was a plumber. Three years later, the
company’s logo was placed front-and-centre on the promotional
boards for McGregor’s sole boxing bout, a 10th round loss to Floyd
Mayweather last year.

Its activities are currently listed as “other sporting
activities,” but McGregor has used it as a vehicle
to register trademarks to protect
his personal brand like his own name, The Mac Life, and
Notorious (which failed).

McGregor Sports and Entertainment sells the MacTalk app on iTunes for
$0.99, and runs the website themaclife.com, McGregor’s dedicated
media brand which focuses on news surrounding McGregor, mixed
martial arts, and health and fitness. It generates money through
advertisement and helps promote McGregor’s fights and his
products.

But McGregor’s main business is fighting, and his most
recent contest, a loss to Floyd Mayweather, made
him an estimated $85 million fortune, according to Forbes, who claim
this figure was five times larger than his previous paycheck.

Despite the record payday for himself, his firm McGregor Sports
and Entertainment plunged into the red.

The company experienced an effective negative swing of €470,923
over 2017, according to The Irish
Sun, having posted earnings of €116,215 for a period of
successful trading for the 12 months prior to this. The
Irish Sun also states that the company’s cash pile “decreased
marginally” to £289,998 ($381,654).

The figures are unlikely to faze McGregor, the main shareholder
in the company.

He was personally ranked the fourth highest-earning athlete of
2018 by Forbes with an estimated $99
million.

McGregor will also compete in another big-money fight at UFC 229 when he challenges
Russian rival Khabib Nurmagomedov for the UFC lightweight
championship world title on October 6.

McGregor has other interests, too. He recently launched his own
whiskey label called Proper Twelve, an Irish grain and single
malt blend that retails at $29.99 per bottle.

He also announced in 2017 that he had plans to top Net-A-Porter —
McGregor said he was working on a clothing line called “August
McGregor” with renowned California-based tailor David Heil, the
founder of David August.

McGregor.
Steven Ryan/Getty
Images

Describing the colloboration, McGregor said at the time that it
would not just be suits but “clothes right down” including
“jeans, pants, the whole lot.”

He added: “They’ll be in retail stores and we’ll build an online
shopping site to rival Net-A-Porter, who makes $66 million profit
a year. I love fashion and I get to design clothes. It’s like
fighting, it’s all about the small details.”

McGregor also has millions of followers on Facebook, Instagram,
and Twitter, and social media firm Hookit told
Business Insider last year that the Irishman has become “a social
media powerhouse” and is therefore worth “tens of millions of
dollars” to his sponsors.

McGregor’s current sponsorship partners include Burger King,
Beats by Dre, and Monster Energy amongst others.

He also has a residency deal with the Wynn Las Vegas for all of
his afterparties, according to Forbes.