Apple CEO Tim Cook tweets something is missing minutes before iPhone event

Richard
Drew/AP

Minutes before Apple is set to kick off it’s biggest hardware
event of the year, Apple CEO Tim Cook appears to be missing
something very important. 

On Wednesday, just five minutes before the Apple event was
scheduled to begin, Cook sent a Tweet that said, “No. Who can get
it here quickly?”

The Tweet has since been deleted, but Business Insider
screengrabbed it just in time: 

Tim
Cook/Twitter

Many people on Twitter, including us, thought that Cook likely
intended to send it as a direct message on Twitter instead of a
post that could be viewed by the general public. But, as it turns
out, Apple had planned it all along, and the tweet was included
in an opening video sketch at the start of the keynote.

Business Insider is covering the Apple event live —
click here to follow along.