Apple’s September keynote: Live blog, all announcements

GettyCUPERTINO, CALIFORNIA — Apple is about to launch a whole bunch of new products, including iPhones, Apple Watches, and perhaps more. 

Apple has invited journalists, Wall Street analysts, and VIPs to the Steve Jobs theater on its campus in Cupertino, California, so it can drum up hype for its biggest product launch of the year. 

Apple’s launches are a Silicon Valley tradition, dating back over 20 years. Apple’s top executives get up on stage, show off the company’s new phones and computers, and emphasize what makes these specific gadgets “magical” and the “best ever.” 

Due to some leaks, we’ve already seen marketing pictures of what Apple will call the “iPhone XS” and the “Apple Watch Series 4.” But until Apple CEO Tim Cook and his lieutenants detail exactly why the company has designed the products the way they have, all we’ll have is snippets and bits of rumors — not the complete, official story.

There’s also a chance that we’ll see new iPads, AirPods, and perhaps even a surprise. We’re here at Apple headquarters bringing you all the news as it happens.

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