MoviePass urged customers to see blocked ‘Mission: Impossible’

Paramount

• MoviePass tweeted on Sunday encouraging customers to
  see “Mission: Impossible — Fallout” with the service, but many
  users still couldn’t access the movie.
• MoviePass deleted the tweet.
• Starting August 15, MoviePass is expected to fully
  implement new changes to the service, in which users can see
  any movie, but only three a month.
• MoviePass sent an email to customers later Sunday
  implying that subscribers would be able to see the movie
  starting Tuesday night.
• It seems even MoviePass employees are confused as to
  what films are currently available on the service.

MoviePass once again confused and angered customers over the
weekend when it posted a tweet encouraging them to use the
service to see a movie that most subscribers couldn’t access
through the app. 

The movie-theater subscription service urged customers to see
“Mission: Impossible — Fallout” on Sunday, a movie that it had
recently restricted. Late last month, MoviePass announced that it
would limit big films within their first couple weeks of release
in an effort to bounce back from a series of setbacks. MoviePass
recently said it would undo those changes by August 15, but it
seems like even its social-media team isn’t quite sure what
films are currently available on the platform.

The Sunday tweet said “Experience #MissionImpossible Fallout with
your MoviePass today.” It has since been deleted.

Twitter/Screenshot

MoviePass was not immediately available to comment.

MoviePass sent an email to customers later on Sunday about
“Mission: Impossible,” this time implying that users would be
able to see the movie starting Tuesday night. The email heading
read “Tuesday night’s mission…(Impossible).”

This week could be a make-it or break-it situation for MoviePass,
as it will have to prove to its customers that the changes will
work on the service. If people still can’t see “Mission:
Impossible,” or other films, by August 15, it may lead to a user
exodus from the service.

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