Greatest Star Wars Day deals and new releases 2024: Shop May the 4th sales

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Intricate new LEGO sets. Dirt-cheap video games. Stormtrooper-shaped squeaky toys. Washable rugs patterned with tiny Grogu heads. A Jedi craves these things.

And those are exactly the types of things we’re getting for Star Wars Day 2024. The brand-driven holiday that celebrates the beloved space saga every year on May the 4th has ushered in an exciting lineup of limited-time deals and new product releases across retailers.

Below, we’ve put together a running list of all the offers you shouldn’t miss, whether you’re a casual fan, a hardcore collector, or a stuck-up, half-witted, scruffy-looking nerf herder.

May the 4th sales

Target — save on select Star Wars clothing, accessories, and gifts

Live through May 4, Target’s Star Wars Day sale is crammed with deals on themed apparel, toys, limited-edition collectibles, costumes, home décor, books, backpacks, and even groceries. (I’m disappointed that no one thought of “Gro-gurt,” though.) Its main landing page says discounts go up to 20% off, but we found some that are even higher: A three-pack of Ahsoka scrunchies and a Star Wars laptop backpack are both 58% off, and Star Wars Jedi: Survivor is 57% off, for example. (For even steeper discounts on Star Wars video games, keep scrolling.)

LEGO Store — get free gift(s) with your purchase, save on select sets, and earn 2X-4X LEGO Insider points

The LEGO Store is celebrating the 25th anniversary of its Star Wars collection with a multi-part Star Wars Day sale that runs in stores and online through May 5. First up, it’s giving away free exclusive gifts with the purchase of select LEGO Star Wars sets while supplies last:

Members of the LEGO Insiders program also receive exclusive discounts on select LEGO Star Wars sets during the sale, including Chewbacca ($35 off), Ghost & Phantom II ($30 off), and the Emperor’s Throne Room Diorama ($15 off). Each purchase will net them double or quadruple their usual LEGO Insiders points, which can be put toward future discounts and rewards. If you haven’t joined the program yet, now’s a good time — and it’s completely free to sign up.

Chewy.com — spend at least $100 and get a free $30 gift card

From R2-D2 squeaky toys to catnip-filled Millennium Falcon ribbon wands, Chewy sells all sorts of Star Wars-inspired gear for dogs and cats. You’ll get a free $30 gift card for every $100 you spend across its site through May 5. Just be sure to enter the coupon code HAVEFUN at checkout.

Ruggable (via Amazon) — save 20% on Star Wars rugs and doormats

Ruggable’s Star Wars collection will be 20% off on its Amazon storefront from May 4 to 6. Take your pick from 13 designs inspired by the Star Wars original trilogy, prequels, sequels, and spin-offs, including The Mandalorian. (That number will grow by one on May 6 when its popular Darth Vader rug, currently a Ruggable.com exclusive, joins the ranks.)

Star Wars films — save up to 80%

Here’s a good excuse to schedule a May the 4th movie marathon: All nine episodes of the Skywalker saga and both standalone spin-offs (Rogue One and Solo) are on sale in the Microsoft Store until May 7. Prices start at $3.99 and $7.99 for individual rentals and purchases, respectively, with bundles available featuring bonus content for the nine main films (48% off) and the sequel trilogy (60% off).

Star Wars video games — save up to 95%

Grab some older Star Wars games on sale so you have something to play in the couple months before Star Wars Outlaws arrives. We spotted a bunch of shockingly deep discounts across multiple retailers, but mostly in the Microsoft Store:

• Star Wars: Squadrons (Xbox) — $1.99 $39.99 (save $38)

• Star Wars Battlefront Ultimate Edition (Xbox) — $2.99 $19.99 (save $17)

• Star Wars Jedi: Fallen Order (Xbox) — $3.99 $39.99 (save $36)

• LEGO Stars Wars: The Force Awakens (Xbox and PS4) — $4.99 $19.99 (save $15)

• Star Wars Battlefront II Celebration Edition (Xbox) — $5.99 $39.99 (save $34)

• EA Star Wars Triple Bundle (Xbox) — $8.99 $89.99 (save $81)

• LEGO Star Wars: The Skywalker Saga (Xbox and Nintendo) — $14.99 $59.99 (save $45)

• Star Wars Jedi: Survivor (Xbox and PS5) — $29.99 $69.99 (save $40)

May the 4th releases

New LEGO Star Wars sets

The LEGO Store dropped seven brand-new building sets for Star Wars Day 2024, including an updated version of the brick-ified TIE Interceptor, originally launched in 2000. (That was the first entry in its highly detailed Ultimate Collector Series.) LEGO Insiders have exclusive early access to it until May 4, the day it goes on sale to the general public.

The other six new LEGO Star Wars sets include:

New LEGO Star Wars coffee table book

The LEGO Store is also coming out with a new 312-page illustrated hardcover coffee table book called The Force of Creativity. It features development art, character designs, and interviews with folks from LEGO and Lucasfilm that shed new light on the evolution of the Star Wars brand — not just LEGO sets, but Star Wars video games, experiences, the fandom, and more. It comes in a protective slipcase that contains a “time capsule” of memorabilia (like an unproduced animation script), and you can preorder it now ahead of its release on July 20, 2024.

Fornite Star Wars update

Everyone’s favorite survival game is getting a massive Star Wars-themed update on May 3 that includes new LEGO Fortnite content, new Battle Royale and Rocket Racing quests, an appearance from Chewbacca (plus the ability to unlock his Wookiee Bowcaster), a new Fortnite Festival Jam Stage inspired by Mos Eisley’s cantina, new shop outfits, and much more. Fortnite is free to play on Xbox, PlayStation, Nintendo Switch, PC, and mobile.

Star Wars: Tales of the Empire on Disney+

Tales of the Empire is a new animated anthology from Lucasfilm’s Dave Filoni that serves as a sequel to 2022’s Star Wars: Tales of the Jedi. To quote Mashable UK Editor Shannon Connellan, it “serves up a look at two storylines involving former Jedi Barriss Offee (voiced by Meredith Salenger) and warrior Morgan Elsbeth (Diana Lee Inosanto) and how they find their way to the Galactic Empire — vengeance, it’s always vengeance.” All six episodes are out on Disney+ on May 4.