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Amazon Studios will no longer let Prime members vote on future shows

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6 years ago

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Image: Getty Images for Amazon

2018%2f05%2f22%2f78%2fimg 2415.d8e2bBy Jake Krol2018-07-30 17:24:53 UTC

Amazon will no longer let audiences vote on which TV pilots they want to see developed into full-length series.

According to an Entertainment Weekly report, executives from Amazon Studios told a group of reporters on Saturday that the company would be halting its innovative practice of letting audiences vote on which TV shows are eventually made.

Amazon Studios started conducting viewer polls six years ago as an attempt to gain feedback on some of the pilots it developed. The process was used to vet some of the company’s most popular shows, including Transparent and Man in the High Castle.

Now, going forward, the company will begin focusing on traditional metrics to gauge a shows viability. Amazon Studios will begin to solely rely on preview audiences and case studies, which are the norm for traditional broadcasters such as NBC, CBS, and Fox before they develop shows into a full-length series.

The voting feature did allow Amazon Studios to get deeper insights in regards to which TV show pilots would be popular with its viewers, but it also increased the time between pilot and series launch. Since the polls have been in use for six years, Amazon has likely collected data that it is turning into insights on its audience. 

Time will tell if Amazon ever switches back to sharing pilots for feedback, but for now, the traditional TV route is the path for faster releases.

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