Reddit to roll out personalized end-of-year recaps with stats about users’ habits

Reddit is launching a new personalized Spotify Wrapped-like recap feature for all users tomorrow. The new recaps will include a variety of stats, including a summary of the time you spent on the platform, a look at the content that you interacted with or contributed, topics you engaged with and communities you’ve viewed or joined. Reddit notes that users will be able to hide their username and avatar if they want when sharing the recap across other social media apps.

“In previous years, Reddit Recap focused on aggregated trends across the platform. This year we wanted to add a fun, personalized in-product experience to remind users of their contributions and belonging on the platform,” Reddit said in a statement. “Every Redditor has a unique role to play on Reddit, and so we referenced user browsing and engagement data from January 1st, 2021 to November 30th, 2021 to help shape the stories about how they fit in.”

End-of-year recaps have become increasingly popular thanks to Spotify’s annual Wrapped feature that is widely shared across social media each year. Given its success, it’s no surprise that other companies like Apple, YouTube, Snapchat and now Reddit are looking to mimic the popular feature with their own versions.

In addition to the launch of recaps, Reddit has released data about the most popular themes on the platform in 2021. The company notes that cryptocurrency, gaming, sports, weddings, health and fitness, food and drink, and films and television were the most popular categories. In terms of cryptocurrency, the top five most-viewed crypto communities this year were r/dogecoin, r/superstonk. r/cryptocurrency, r/amcstock and r/bitcoin. So far this year, Reddit has seen 6.6 million mentions of “crypto” across its platform.

As for gaming, the top five most viewed communities in 2021 were r/genshinimpact, r/leagueoflegends, r/gaming, r/rpclipsgta and r/ffxiv. For the sports category, the top five communities were r/nba, r/soccer, r/nfl, r/squaredcircle and r/mma. In terms of the weddings category, the top five communities were r/weddingplanning, r/engagementrings, r/bridezillas, r/wedding and r/weddingsunder10k.

Regarding health and fitness, the top five communities were r/lifeprotips, r/sports, r/progresspics, r/fitness and r/loseit. As for the food and drink category, the top five were r/food, r/cooking, r/keto, r/kitchenconfidential and r/starbucks. Lastly, the top five communities in the films and television category were r/films, r/marvelstudios, r/starwars, r/moviedetails and r/dc_cinematic.

Reddit also revealed that users created 366 million posts in 2021, which is a 19% year-over-year increase. The company has seen 2.3 billion total comments, a 12 percent increase year-over-year and 46 billion total upvotes, a 1% increase year-over-year so far this year.