Streamlabs launches Crossclip, a new tool for sharing Twitch clips to TikTok, Instagram and YouTube

The company behind ubiquitous livestreaming software Streamlabs is introducing a new way for streamers to share their gaming highlights to platforms well beyond Twitch. Streamlabs calls the new tool Crossclip, and it’s available now as an iOS app and as a lightweight web tool.

With Crossclip, creators can easily convert Twitch clips into a format friendly to TikTok, Instagram Reels, YouTube Shorts and Facebook videos. Adapting a snippet from Twitch that you’d like to share is as simple as putting in the clip’s URL and choosing an output format (landscape, vertical or square) and a pre-loaded layout.

You can crop the clip’s length within Crossclip, blur part of the background and choose from a handful of layouts that let you place the frames in different places (to show the facecam view and the stream view together in vertical orientation, for example).

Crossclip’s core functionality is free, but a premium subscription version ($4.99/month or $49.99/year) removes a branded watermark and unlocks exports in 1080/60fps, larger uploads, added layers and pushes your edits to the front of the processing queue.

Discovery on Twitch is tough. Established streamers grow their audiences easily but anybody just getting started usually has to slog through long stretches of lonely Stardew Valley sessions with only the occasional viewer popping in to say hi. The idea behind Crossclip is to make it easier for streamers to build audiences on other social networks that have better discoverability features, subcommunities and tags to make that process less grueling.

“For a creator, making your content more discoverable is a huge advantage,” Streamlabs Head of Product Ashray Urs told TechCrunch. “When you consider the most popular Twitch streamers, you will notice that they have extremely popular YouTube channels and actively post on Twitter, Instagram, TikTok. If you aren’t sharing content and building your audience with different platforms, you’re making things more difficult for yourself.”